If you’re a Harry Potter fan, then a trip to the Harry Potter Store New York should be at the top of your list when visiting New York City. This flagship store, located in the heart of Manhattan, is more than just a place to shop; it’s a magical experience that brings the wizarding world to life. Whether you’re a Gryffindor, a Hufflepuff, a Slytherin, or a Ravenclaw, there’s something for everyone, from sipping on Butterbeer to shopping for a wand, all while soaking in the magic of the world created by J.K. Rowling.
Visit the Harry Potter Shop New York
The Harry Potter store in NYC is an immersive experience that every wizarding world fan must witness. Spanning 21,000 square feet, it is the largest dedicated Harry Potter store in the world. The moment you walk through the door, you’re greeted by an incredible 15-foot model of the Hogwarts Express—a sight that immediately sets the tone for the magic within. The store’s design takes you on a visual journey through Hogwarts and beyond, from Hogsmeade to Diagon Alley.
As you make your way through the store, you’ll find an incredible array of merchandise, from wands and house scarves to exclusive items only available at this location. But the magic isn’t just in the products—it’s in the experience itself.
The Harry Potter New York store location is easy to get to. To get there, head to 935 Broadway, which is located near Union Square. You can easily reach the store by taking the 4/5/6 subway to 14th Street-Union Square, or the L train to 8th Street-NYU, which is just a short walk away. These convenient Harry Potter store NYC directions make it simple to find your way to the magical destination.
Enjoy a Delicious Glass of Butterbeer
No visit to the Harry Potter store in NYC is complete without trying a glass of Butterbeer. This beloved wizarding drink is available at the store’s Butterbeer Bar on the second floor, where visitors can sip on a frothy, sweet cup of this iconic beverage. You can choose from a variety of options, including classic cold Butterbeer, the popular frozen version, or a fun souvenir tankard to take home as a keepsake.
Harry Potter store NYC’s Butterbeer bar offers more than just the classic drink—it also serves Butterbeer ice cream for a refreshing twist on the traditional treat. For fans looking to bring a piece of magic home, bottled Butterbeer is available, packaged in beautifully designed collectible glass bottles. The labels, designed by the talented MinaLima, the graphic duo behind the Harry Potter and Fantastic Beasts films, are exclusive to this store. They feature unique designs such as the Magical Congress of the United States of America label from Fantastic Beasts.
The experience is made even more magical by the stunning display at the Butterbeer Bar. Hundreds of glowing Butterbeer bottles float above, connected by copper pipes that carry the magical drink across the ceiling. Whether you’re sipping a chilled bottle or indulging in a frozen treat, the Harry Potter store in NYC provides the perfect spot to enjoy a drink that’s as magical as the world it comes from.
Go Wand Shopping
If there’s one thing every wizard needs, it’s a wand. At the Harry Potter store in NYC, the Wand Shop is a must-see, offering an incredible selection of wands inspired by characters, locations, and props from the wizarding world. Whether you’re drawn to Harry’s, Hermione’s, or Dumbledore’s iconic wands, you’ll find a variety of wands that bring the magic to life.
The wand shop, inspired by the magical surroundings of Ollivanders, features over 50 wands, each uniquely designed to reflect the personalities and traits of beloved characters. You can choose from wands used by famous witches and wizards like Voldemort, Ron, and more, or discover exclusive wands like the Golden Snitch Wand, available only at this store.
As you explore the shelves piled high with wand boxes, keep an eye out for digital windows that reveal a magical forest beyond. Throughout the day, the forest changes, reflecting the seasons, and you might even catch a glimpse of your favorite character’s Patronus moving through the trees. An exclusive experience at the Harry Potter store in NYC features Dumbledore’s Phoenix Patronus, a never-before-seen addition.
For an extra magical experience, head over to the interactive wand table, where you can hold a wand and watch as magical lore appears, illuminating its history. You can even challenge friends to a wand duel! And if you want to make your wand truly your own, personalization and engraving options are available.
Ride a Broomstick
Step into the world of wizardry with the Fly A Broomstick experience and soar from London to Hogwarts! This immersive adventure takes you on a magical journey through some of the most famous scenes from the Harry Potter films. As you fly, you’ll get the chance to snap photos at iconic wizarding world locations, including the towering walls of Azkaban and the famous grounds of Hogwarts.
Your broomstick ride also gives you the thrilling opportunity to attempt catching the elusive Golden Snitch—a challenge every true wizard or witch would love to take on. Feel the rush as you soar through the skies, experiencing the magic as if you were in the films themselves.
At the end of your adventure, relive your journey by taking home a magical memory package complete with photos and videos of your experience. These souvenirs allow you to cherish the memories of your broomstick flight long after you’ve touched down.
Don’t miss out on this once-in-a-lifetime chance to live out your wizarding dreams! Packages must be purchased per person, and all photos and videos are subject to availability.
Buy Fantastic Merch
Whether you’re shopping for yourself or picking up a magical gift for a friend, the Harry Potter store in NYC offers an incredible selection of Harry Potter-themed merchandise. From apparel to accessories, the store has everything a true fan could dream of. You can pick up cozy house scarves to show your allegiance or a Harry Potter-themed journal for all your magical thoughts. You can even purchase an exclusive Harry Potter edition of Monopoly for some wizarding fun with friends and family.
But the magic doesn’t stop there! The store is also home to a fantastic variety of collectible items, including framed movie prints, beautiful wizarding jewelry, and home décor that brings the magic of Hogwarts into your living space. Whether you’re looking for a framed print of your favorite character or a statement piece for your home, you’ll find something that captures the essence of the Wizarding World.
What makes this store truly special is the exclusive, in-store-only merchandise. This includes the Harry Potter New York Spirit Jersey, Fawkes Hoodie, and the Golden Snitch Wand—all uniquely designed for the flagship store. You can also find Harry Potter New York Pins, Griffin Hoodies, and other apparel that can only be found here, making them perfect souvenirs.
For fans who enjoy the finer details, the House of MinaLima showcases the graphic art of the Wizarding World, with iconic designs from the Daily Prophet to Hogwarts letters.
Personalize Your Magical Mementos
Harry Potter New York is also home to Things That Must Be Named, a personalization section where you can have your wand engraved, a journal embossed, or a House robe embroidered with your name. For those looking to add an extra touch of magic to their visit, the Harry Potter store in NYC offers personalized merchandise that makes your experience even more unforgettable. Whether you’re picking up a wand, robe, or book, you can make these items uniquely yours with custom engravings or special touches. Imagine having your wand engraved with your name, making it feel like it truly belongs to you, or adding a personal inscription to a House robe that signifies your connection to Hogwarts.
Personalizing these items is not only a great way to mark your journey into the wizarding world, but it also makes for a perfect keepsake to remember your time at the store. Whether you’re commemorating your first visit to Harry Potter New York or celebrating a special occasion, these personalized mementos are the ideal reminder of your magical adventure.
You can also personalize other magical items like books or journals, featuring your favorite character’s signature or your own custom message. It’s a quick and easy process—just ask one of the friendly associates at the store to assist you with the engraving or embroidery. They’ll guide you through every step of the process, ensuring your magical memento is perfect and ready for you to take home.
Capture Your Own Magical Moments
At the Harry Potter store in NYC, capturing the magic is just as important as experiencing it. From life-sized models to iconic wizarding world scenes, there are endless photo opportunities for magical photos throughout the store. You’ll find yourself posing next to the towering Hogwarts Express, stepping inside the Ministry of Magic phone booth, and snapping pictures with the majestic Griffin that rotates above the store’s spiral staircase.
Don’t forget to get a shot in front of the Chocolate Frog confectionary wall, where you can watch the giant chocolate frog come to life. There’s also the magical chance to stand beside Mandrakes under the enchanted Dirigible Plum tree. Whether you’re with friends, family, or fellow fans, these magical photo ops are the perfect way to remember your time in the wizarding world.
Enjoy Events Held at the Harry Potter Store NYC
While shopping is a major draw at the Harry Potter store in NYC, it’s not the only thing that makes the store a must-visit destination. The store hosts a variety of special events throughout the year that bring even more magic to your visit. From exclusive book signings and character meet-and-greets, these events are a great way to interact with other Harry Potter fans and experience the world of magic in person.
The store regularly updates its event calendar, so it’s always worth checking before your visit to see what’s happening during your trip. For instance, Matthew Lewis, who played Neville Longbottom in the films, has hosted special events like the new broomstick experience, offering fans the chance to get even more involved in the wizarding world. Other events, such as free personalization services for wands and books, are a great way to make your visit even more memorable.
One of the most popular attractions is the Butterbeer Bar, where visitors can sip on their favorite wizarding drink while enjoying the festive atmosphere. Seasonal events bring additional excitement, like the holiday-themed experiences at the store during the festive season.
Whether you’re exploring the store’s immersive experiences or getting up close with your favorite characters, there’s always something happening to make your visit unforgettable. Be sure to check the Harry Potter Store NYC’s event calendar for all the latest updates!
Get the Most Out of Your Visit
With so much to see and do, planning ahead is essential to ensure you get the most out of your magical experience. To make the most of your time there, it’s highly recommended to arrive early in the day. This is particularly important on weekends when the store tends to get busier. By visiting in the morning, you can avoid the larger crowds that typically form in the afternoon, giving you more time to explore at your own pace and enjoy all the magical offerings without feeling rushed.
If you’re looking to avoid long lines and large groups, weekday mornings are the best time to visit, as the store is usually much quieter. This gives you the opportunity to fully immerse yourself in the experience without waiting for long periods at the various attractions, like the interactive broomstick experience or wand engraving station. Plus, you’ll have more freedom to shop and browse through exclusive merchandise.
Comfortable shoes are a must when visiting the store. With so many sections to explore, including the Atrium of Awe, Butterbeer Bar, and the House of MinaLima, you’ll be doing plenty of walking. Ensuring you’re dressed comfortably will help you make the most of your time in this expansive space.
By planning ahead, arriving early, and being prepared for a lot of walking, you can make sure your visit to the Harry Potter shop in NYC is as magical and enjoyable as possible.
The Harry Potter Store in NYC is a Magical Must-See!
When it comes to exploring New York City and experiencing the magic of the wizarding world, the Harry Potter Store in NYC is a must-visit destination. From shopping for exclusive wands to sipping on Butterbeer, this Harry Potter Flagship Store offers a one-of-a-kind experience for Harry Potter fans of all ages.
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